Craig Black: Graphic Designer
What does your diary look like today? What task are you most looking forward to today? What has been your career highlight? How did you get to where you are today? What was the most useful advice you received as a student? What advice would you give someone wanting to follow in your footsteps?
My diary consists of exploring routes for an environmental graphics project for a restaurant based in London. Will also need to continue developing design work as I am exhibiting at the ING Creatives Festival based in Dubai.
Running your own studio isn’t all glamorous, you have to deal with a lot of correspondence and meetings but once that’s all out the way, the most exciting part of my day is definitely getting into the thick of design. Getting lost in the zone of a project and being engrossed in what I am designing really excites me. Before you know it, hours have passed…I love those moments.
One of the highlights of my career to date is being featured in some of the top global design publications and blogs, which has given me the opportunity to showcase my work on a worldwide scale which has further led me to exhibit at the ING Creatives Festival in Dubai. One project that was particularly special to me was creating the logo typeface for the UEFA Europa League identity as it was a really challenging project but seeing it come to fruition after all that hard work is really pleasing. Another highlight for me personally, is being approached by young designers from across the world to let me know that I have inspired them in some way. I try to give as much help and advice as possible to students as I know exactly how intimidating the world of design can seem as a student. Fortunately, there have been occasions where I am able to give students invaluable professional experience by inviting them to collaborate with me on projects. These opportunities have led to students gaining full time employment in highly successful design agencies and I find that just as rewarding as the project itself.
My career didn’t start off as straight forward, as previously I had a career as a professional football player. When I was growing up, football was all I thought about but simultaneously I spent my time drawing football boots, strips, badges, etc so without realising, I was already working on my true passion. Years later, design became more important to me and I decided on a career change and studied graphic design, graduating in 2013. Thereafter, I was hooked on design and through a lot of hard work, continually challenging my abilities and not being afraid to fail has led me to where I am today.
No matter how gifted you are artistically, if you are unable to effectively communicate your idea then you will struggle to succeed. It’s all about simplifying the idea and making it as effective as possible.
Figure out what you are really passionate about and what you love to do. If something feels like work to you, you probably don’t want to spend the majority of your adult life doing it. So when you’re young, seek out creatives or studios you want to work for where you can make the work you love. Work hard…really hard, be persistent, stay curious and challenge yourself. And most importantly, have fun. If you really enjoy your work, generally other people will see that and enjoy it too. Then after you’ve gained all that experience, go out and set up your own agency, that’s the great job!
What does your diary look like today?
What task are you most looking forward to today?
What has been your career highlight?
How did you get to where you are today?
What was the most useful advice you received as a student?
What advice would you give someone wanting to follow in your footsteps?