Only the strong survive – Craig Black BA Graphic Design
Only the strong survive – Craig Black BA Graphic Design. This project was based around how humans survive in extreme circumstances, fighting against all the odds. How do we survive, is it something deep within us, our soul, our physical presence or are we as human beings hardwired to survive. This philosophy is based around Charles Darwin’s natural selection theory and Walter Cannon’s ‘Fight or Flight Response’.
To translate this philosophy, an identity, package and product design was created for a beer company. The whole ethos of the design is based around when Charles Darwin first thoughts of natural selection occurred when he was aboard the HMS Beagle and if there was a shipwreck the only thing surviving was this crate of beer therefore ‘Only The Strong Survive’.