Each of the five posters are based on one of the principles of the Gestalt theory. At first glance the posters tell the story of a breakdown of a relationship, from the excitement of the first meeting, to the breakdown in communication and the eventual breakup. Most of the messages are based on my own experiences in relationships and I believe people can also relate to these experiences.
On closer inspection the viewer then discovers the message within each of the posters. An explanation to each of the principle is concealed at the bottom of the poster in smaller text that the viewer will be able to see in the posters design.
The colours used in the poster range reflect the emotion of that stage of the relationship. Pink is the dominant colour at the beginning of the range, this represents the love and excitements that’s felt at the beginning of the relationship. Gradually small amounts of blue start to appear, this represents doubt and issues that start to present themselves. Eventually blue is the only colour of the final poster, showing the inevitable end of the relationship.
- Chris Newton http://chrisnewtondesign.co.uk/