For the final project of my 3rd year I wanted to push myself outside of my comfort zone. Up until this point I had never tackled a packaging brief so this open brief was my best opportunity to delve into the world of packaging design. I decided to design a range of craft beers for a Scottish brewery called ‘Kelpie Brewery’ which would be based in my home village. A Kelpie is a Scottish Mythological Waterhorse that has been known to subdue stragglers and drag them to the depths of the sea. The range of beers take their inspiration from various water features and phenomenon.
- Karl Bewick http://karlbewick.com//